If your company provides solutions, particularly technology solutions, to the retail industry, selling is a mandatory activity and in many younger companies that duty often falls to the founder, CEO, or other key executive. The CART team has worked with hundreds of young tech companies and we’ve seen some things that work and we’ve seen many things that don’t work as well so thought we’d share some lessons with you. Many technology company people are incredibly smart when it comes to the tech, but unprepared when it comes to the selling of it.
Three Imperatives for Retail in the Next Three Years
Think about major developments in the grocery retail industry between 1940 and 2015, and by major I’m talking about advances that are truly transformational in nature.
When I went through this exercise I came up with only three: The development of self-shopping, the development of UPC barcode scanning, and the development of capturing customer identified transaction data via loyalty programs.
3 Ways Independent Grocers Can Compete With the ‘Big Guys’
Guest blog by Bobby Brannigan, Founder and CEO of Mercato
The other day I overheard a phone call between one of our sales representatives and an Independent Grocer. It went something like this:
Sales Rep: Hi, this is Nikki from Mercato. We are the only e-commerce and delivery platform designed exclusively for independent grocers. I was hoping to talk with you about getting your store online and growing your business.
Grocer: Oh, I’m not even thinking about that right now. There is a store across the street and they aren’t online, so I’m not sure it is important for me. Plus, I’m really busy.
The sad truth is that we hear conversations like this all the time. It’s almost 2020, and here is a merchant who isn’t even thinking about getting online. That isn’t even the worst part! The worst part is how far this is from what the big chains are actually thinking and doing. To them, e-commerce is yesterday. They are already there. They have already moved on to the next big things.
How is the independent grocer supposed to compete in a world where the resource gap between the “haves” (Kroger, Amazon, Albertsons, etc.) and the “have-nots” is this large?
The Promise and Peril of Data for Retailers and Solution Providers
Data powers the retail industry, especially in today’s digital age. From in-store analytics to optimized-everything, and from marketing personalization to product customization, big data is the fuel in an age of tech-enabled innovation. Rarely do we see a few weeks go by that some new solution enters the industry that either creates a new data stream or feeds off existing data.