advancingretail

3 Ways Independent Grocers Can Compete With the ‘Big Guys’

3 Ways Independent Grocers Can Compete With the ‘Big Guys’

Guest blog by Bobby Brannigan, Founder and CEO of Mercato

The other day I overheard a phone call between one of our sales representatives and an Independent Grocer. It went something like this:

Sales Rep: Hi, this is Nikki from Mercato. We are the only e-commerce and delivery platform designed exclusively for independent grocers. I was hoping to talk with you about getting your store online and growing your business.

Grocer: Oh, I’m not even thinking about that right now. There is a store across the street and they aren’t online, so I’m not sure it is important for me. Plus, I’m really busy.

The sad truth is that we hear conversations like this all the time.  It’s almost 2020, and here is a merchant who isn’t even thinking about getting online. That isn’t even the worst part! The worst part is how far this is from what the big chains are actually thinking and doing. To them, e-commerce is yesterday. They are already there. They have already moved on to the next big things.

How is the independent grocer supposed to compete in a world where the resource gap between the “haves” (Kroger, Amazon, Albertsons, etc.) and the “have-nots” is this large?

The CART Retail Tomorrow Innovation Program™ is Unlike Anything you've Seen in this Industry

The CART Retail Tomorrow Innovation Program™ is Unlike Anything you've Seen in this Industry

BRINGING A DEDICATED TRADE-SHOW TO THE RETAILERS' HEADQUARTERS;  WE CONNECT SOLUTION PROVIDERS IN A POWERFUL ENGAGEMENT WITH KEY DECISION-MAKERS.

The CART Innovation Program™ is a powerful way for solution providers with transformative, disruptive new capabilities to gain an audience with the senior executive team of large regional and national retailers. Without a program like this, gaining such an audience - especially for young companies - is nearly impossible.

The Promise and Peril of Data for Retailers and Solution Providers

The Promise and Peril of Data for Retailers and Solution Providers

Data powers the retail industry, especially in today’s digital age. From in-store analytics to optimized-everything, and from marketing personalization to product customization, big data is the fuel in an age of tech-enabled innovation. Rarely do we see a few weeks go by that some new solution enters the industry that either creates a new data stream or feeds off existing data.