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Fifty-six and one-in-eight equals a huge shift for the grocery business.

Fifty-six and one-in-eight equals a huge shift for the grocery business.

As we gaze toward the future of the grocery business, two numbers might be worthy of study.

Both suggest significant changes in consumer behavior – and strategic investment.

The first is 56 percent.  That’s the number of US internet users in the past twelve months who purchased groceries online, according to research published recently by the CPG analytics firm TABS Analytics.    It compares to the 38 percent of the US internet population who purchased online a year ago, and equates to some 159 million persons.     

The second is one in eight.  That’s the rough number of worldwide Google searches that were conducted via a voice assistant interface last year.   That’s some 250 billion searches. 

The first – the shift to online grocery ordering – is apparent to most industry leaders. Though today online ordering accounts for only two percent of total US food and beverage sales (according to eMarketer’s March 2019 study), digital grocery revenues are expected to grow nearly 20 percent per year for at least the next five years.

The Promise and Peril of Data for Retailers and Solution Providers

The Promise and Peril of Data for Retailers and Solution Providers

Data powers the retail industry, especially in today’s digital age. From in-store analytics to optimized-everything, and from marketing personalization to product customization, big data is the fuel in an age of tech-enabled innovation. Rarely do we see a few weeks go by that some new solution enters the industry that either creates a new data stream or feeds off existing data.