During my many years as a supermarket retailer I saw my share of panic buying related to natural disasters like blizzards and hurricanes. Like many, I lived through the 9/11 crisis and its impact. But I have never experienced anything like what we are currently going through.
I’ve talked with many people across the supply chain these past few days, from brand manufacturers to distributors to retailers. I have been in our local stores seeking supplies but also watching how retailers are responding to a never-before environment.
While healthcare workers are always thought of as the front lines in a pandemic like we are experiencing, it is just as true that the workers in supermarkets and drug stores are equally on the front lines. The commitment by people across the massive grocery industry to serve the people in their communities during this crisis is to be commended. They don’t have to be there - they can stay home like many others, taking care of their families, and self-quarantining. But these store workers are unselfishly putting themselves on the front line of the coronavirus battle, realizing that feeding and providing needed supplies for their communities is as important as the doctors and nurses caring for the ill.
When the current crisis abates - and it will - I believe the retail industry can step back to realize what it has accomplished….
Age verification is one of the most friction-heavy parts of a buyer’s shopping journey and can make up for over 50 percent of interventions at self-checkouts. The process is slow, inconvenient and can even sometimes cause offence to a customer who is asked to show ID, even when the lines on their face and the (lack of) hairs on their head say clearer than any piece of paper that they are over 21.
However, a “card everyone” policy is often seen as…
A significant trend in grocery marketing and the merchandising of grocery products has been the widening chasm of strategies between the traditional Retailer and Consumer Package Goods (CPGs) in how they market and sell to the consumer. This chasm is not created by diverging goals, as both are working towards getting closer to the consumer, but at the pace at which the use of new technologies and engagement techniques are being deployed. Studies now show…
