A significant trend in grocery marketing and the merchandising of grocery products has been the widening chasm of strategies between the traditional Retailer and Consumer Package Goods (CPGs) in how they market and sell to the consumer. This chasm is not created by diverging goals, as both are working towards getting closer to the consumer, but at the pace at which the use of new technologies and engagement techniques are being deployed. Studies now show that over 50% of all grocery sales are influenced by consumer digital media engagements. Retailers and CPGs need to create an environment that can bring together Traditional Marketing and Merchandising with Retail Specific Digital Customer engagement platforms. This is the first step toward developing a long-term and consistent relationship with mutual customers that can help build sales and loyalty.

ShoptoCook, LLC provides retailers with a fully integrated, seamless, and cost-effective digital platform that works to INSPIRE, INCENT and INFORM customers through every phase of the Digital Path to Purchase. Representing over 1,500 independent retail sites that currently deliver over 250MM targeted customer impressions annually, STC digital platforms enable Retailers and CPGs to work together to execute Mass Promotions and Messages. The promotions leverage Personalization Capabilities through multiple media that deliver the right offer at the right time and the right location!

For Retailers, ShoptoCook’s Platform Provides:

Dynamic website development and management
- Deliver digital to print and card coupons
- Dynamic Advertising Platform for Retailers and CPG’s
- Recipe and meal solution offerings
- Interactive flyer capabilities
- Integration of e-commerce and other on-line shopping offerings
Customized e-mail programs
- Customized and ongoing customer communication
Social media posting and management of key strategies
In-store Digital Media Platform
- Customer specific engagement
- Digital to print and digital coupon delivery
  - Higher redemption rates 10-25%
  - Higher coupon value than traditional national programs
- Recipe and featured meal solution messaging
  - 2.2 units/basket growth with each recipe engagement
  - Center store sales growth
- Loyalty Program integration
  - Convenient customer sign-up
  - Account management capabilities
- Retail specific marketing at the store level
- Local supplier features

For CPG’s, the STC Platform delivers:

National platform delivering over 250MM advertising impressions annually
- National advertising programs executed at the Retail level
Network that delivered over 5MM printed and digital coupons to targeted and engaged customers
- Incremental coupon engagement of 5-6X over traditional coupon distribution networks
Customer-specific promotion and advertising capabilities

STC makes it easy for the Retailer and CPG to develop a total Marketing Strategy where traditional and digital strategies work together:

Maximizes awareness by reaching the customer at every shopping phase with a consistent message
Enhances the effectives of all strategies – “stronger together”
Provides customer specific analytics and development
Increases Loyalty
INCREASES SALES!!!!

For more information on how STC can help contact

John Thompson, President and CEO ShoptoCook

Mark Pruszinske, Sr. VP Sales ShoptoCook