The massive fast moving consumer goods industry has passed through three ages: The Age of National Brands (1.0), The Age of Big Retail (2.0), and the Age of the Shopper (3.0).
The digitalization of retail has launched us into Retail 4.0: The Age of Metamorphosis.
Unlike the prior evolutionary shifts, the development of Retail 4.0 will be breathtaking in its scale, scope, and speed. This digitalization of retail - the industry transmuting into a new, higher-order, ecosystem - will be accompanied by a radically different economic model, disrupting the nearly century old industry. The digitalization of everything powers this change, blending the digital and physical worlds of shopping, vast customer intelligence, and enabling exponential value creation.
“The future will be far more surprising than most people realize, because few observers have truly internalized the implications of the fact that the rate of change itself is accelerating....”