Sales and Marketing

The Tipping Point… The Right Time for Solution Providers to Emphasize Sales & Marketing

The Tipping Point… The Right Time for Solution Providers to Emphasize Sales & Marketing

Solution providers spend the early years of their existence immensely focused on building their product(s).  The vast majority of resources are allocated to programmers, engineers, product development people, etc. This is as it should be for without a solid product little else is possible.  And yet as a company aspires to grow there comes a point where, as a percentage of total resources, a proportionately larger share must be allocated to sales and marketing. This transition point is a vital prerequisite to growth and yet many solution providers miss this timing and, in so doing, miss windows of opportunity – sometimes for years on end.

Some guidance…