Retail 4.0: The Age of Metamorphosis

The massive fast moving consumer goods industry has passed through three ages: The Age of National Brands (1.0), The Age of Big Retail (2.0), and the Age of the Shopper (3.0). The digitalization of retail has launched us into Retail 4.0: The Age of Metamorphosis. Unlike the prior evolutionary shifts, the development of Retail 4.0 will be breathtaking in its scale, scope, and speed. This digitalization of retail - the industry transmuting into a new, higher-order, ecosystem - will be accompanied by a radically different economic model, disrupting the nearly century old industry. The digitalization of everything powers this change, blending the digital and physical worlds of shopping, vast customer intelligence, and enabling exponential value creation.

Retail in the Age of ‘I’

As tech fueled innovation transforms and disrupts the massive fast moving consumer goods retail industry, five ‘I’s become increasingly important: A shift from mass marketing to the individual shopper, the intelligence needed to power that shift, integrated systems to deliver on the promise, the need for immersive shopping experiences both online and in the store, and lastly, a need for constant innovation.

Marketing in the Age of ‘I’

Increasingly the world about us is becoming increasingly tailored to each of us individually; in products, in services, and certainly in marketing. Marketing in the Age of ‘I’ requires sophisticated and realtime customer intelligence along with the systems to deliver on the promise of hyper and strategic personalization.

Retail@Risk: Innovation Overload

Innovation Overload. We are at the inflection point on the exponential growth curve of technology and new innovative capabilities are flooding into retail at a growing rate. And even though this exponential growth is just beginning to take off we see a growing number of retailers already becoming overloaded in trying to keep up.