Innovation Program at Kraft Heinz

Kraft Heinz is partnering with CART to help bring their brands to life through the CART Innovation Program! The event is specifically curated on-site for their executive team. The event will allow you to learn first hand about Kraft Heinz, present in an expo format to all of Kraft Heinz’s executives, and will then give you the opportunity to present for 15 minutes LIVE to their executive team to network & engage 1-on-1 to build relationships with key decision makers.


Fall 2020: Innovation Program

Kraft Heinz’s Is Looking for Innovative Solution Providers

If you are an innovative solution provider with capability that can scale quickly, help differentiate Kraft Heinz brands in the marketplace, or provide a first-mover advantage, then apply to participate in the CART Innovation Program at Kraft Heinz.

 By Application Only

Innovation programs are by application only. We review your application and if it meets certain criteria, we further vet it with the host leadership team. If they’re interested, great, you’re invited! If the host isn’t specifically interested in your solution, we’ll let you know so you can move on to the next one. Kraft Heinz hosts Innovation Programs semi-annually. Their next program will be held in the Fall 2020.

Ahead of Time

You will be notified of your acceptance within about two weeks of submitting your application. Once we have the green light, we share all logistics information, more detailed program information, and a list of attendees to the program.

We’ll set you up with everything you need for success!

Presentation Performance: Positioning & Delivery Conversation

We appreciate that you put a great deal of time and effort into crafting your company’s message. We get it. We know that. But crafting, memorizing, and delivering at an Innovation Program is drastically different from any other company pitch you’ve ever given, so get ready & let’s have some fun!

As you start working on your presentation, we’ll give you feedback from the host about your application and why you were accepted. We also will develop you as a speaker to make sure you’re able to deliver the mosts powerful presentation possible.

How do we do it?

As part of your acceptance into the program, we hone your presentation skill in our Presentation Mastery program, designed specifically to enable you to deliver an effective presentation on-site and get desired results. Not only do we give you the ins & outs of what the presentation looks like, we’ll give you insight from Kraft Heinz into exactly what they’re looking for and exactly what they want to hear from you. This is about a win-win-win partnership!

Presentation Format

An Innovation Program is a showcase for you to present your company in about 15 minutes. There is 10 minutes to present and 5 minutes for Q&A. It sounds short, but don’t worry — Every solution that has joined us, does so with plenty of time. This is like a trailer to a movie — if we can’t support the executives understanding what you do and how you do it in 10 minutes, a deeper dive won’t help. Of course, program materials support the executives to have your contact information and application details during the presentation as well.

Why under 15 minutes?

This short talk model works, since it only demands the audience's attention for a short period of time, decreasing the chance of minds wandering or daydreaming about lunch. In fact, some of our greatest Innovation Program talks have been as short as 5 minutes long!

After the Program

There’s Q&A after every presentation so you have a chance to hear some of the feedback live. There are also feedback forms that executives fill out for every presentation there including: Was your presentation clear, what other questions they have, if they’re interested in follow up or even moving right to a pilot. And we get you a summary of all that information within days of the event. You also will receive all the contact information of the attendees to follow up as appropriate.

Hear What’s Being Said

 

THE HISTORY

About Kraft Heinz

The Kraft Heinz Company is a food and beverage company. The Company is engaged in the manufacturing and marketing of food and beverage products, including condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee and other grocery products.

By Application Only

Apply to attend the semi-annual on-site Innovation Program at Kraft Heinz. This forum helps key decision makers and decision influencers to move pilots, implementations and decisions forward faster. After being accepted you'll go through an extensive positioning & delivery process — we'll work with you on everything from your presentation deck to specific requests to make sure you're set up for the greatest success at the event.

Event date: Fall 2020. Apply to learn more about the Innovation Program and see if you’re a fit.